The Pretorian had a chat with Jimmy Nevis about his new video "7764" that tells his story as a resident of Athlone. "It’s nuts, crazy but also a lot of fun. It’s not for everyone but it is for me…there’s never a dull moment."
Tell us a bit about 7764. What’s the vibe over there like?
It’s nuts, crazy but also a lot of fun. It’s not for everyone but it is for me…there’s never a dull moment.
To me, the song almost feels like “Gangsta Kwaito”. What do you think?
It definitely has a rough “yaad” feel to it. I wanted to make something that would make people want to move and want to dance. I wanted to make a song that could soundtrack the many great moments of my childhood and my community.
The music video. What’s that all about?
The video shares my story and my community with my fans. It’s shot in Athlone and focuses on some of the key things that make 7764 such an amazing place – the smiles, the laughter, the food and the culture. The shoot outweighed my expectations completely. I was so humbled to see the response from my own community.
Antlone is known to have quite a bit of swag. Why do you think that is?
It’s a rough side of town – I don’t think it has swag – swag sounds too generic and commercial. I think Athlone is just naturally cool and people don’t try to be something that they are not…. it’s just who they are. They say and do what they like. They are unapologetic.
What would you recommend for anyone visiting the 7764?
Have a Gatsby at Golden Dish or visit one of the churches – there is so much culture even in the smallest of places.
QUESTIONS | Ivan Serfontein